Understanding & Solutions:stronger growth in mobile games

New research from entertainment analyst firm Understanding & Solutions has claimed a stronger growth rate in mobile gaming than in console and handheld markets from a smaller market share. This places mobile in second position behind the online games market, with global revenues of $3.6 billion to rise to $6.0 billion by 2011.

Understanding & Solutions also note an increasing number of traditional content owners are moving into the mobile games space, such as developers EA mobile, Konami and THQ wireless, and content licensors such as Sega, MGM, Universal and Warner. Conversely, Understanding & Solutions note existing players in the marketplace consolidating through mergers and acquisitions.

Looking to emerging markets, particularly China and India, Understanding & Solutions state the segment is driven by snowballing mobile phone take-up rates; however, due to comparably low prices, they expect Asia (excluding Korea and Japan) to account for less than 10% of global revenues in 2011.

"Subscription based and ad-funded models are on the rise," continues Rouse, "and microtransactions - the acquisition of additional levels or virtual goods during gameplay - are also beginning to play a part. However, pay per download is still the most significant revenue generator across all regions."

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gamemobile

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